My Story

A 9-to-5 was never the dream

I always knew I could do the 9-to-5. But if I ever started something of my own, I’d have to work round the clock — and honestly, I was so ready for it.

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From childhood dreams to fabric markets

Since I was a kid, I’ve loved fashion and dreamed of owning a business. Life and society had other plans for a while. I studied, got the degrees (because I actually love learning), but my heart always wanted to build something of my own.

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Taking the leap

One day, I stopped thinking and started doing. With my family’s support, I stepped into the fabric markets, picked out materials I loved, got them stitched, and taught myself how to build a brand from scratch — website, marketing, Instagram, everything.

I saw tons of other brands doing amazing work, and yes — it got overwhelming. But haar maan lena kabhi seekha nahi tha. So I kept going.

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Why Ethnic Core

Ethnic Core is about bringing back the 90s — the effortless solids, sequin details, and the charm of what our moms wore. It's nostalgic, bold, and made for today’s Gen Z energy.

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For you, the dreamer

If you’ve got a big dream that scares you — the kind that comes with “what ifs” and doubts — shut the noise out and go for it.

Ek hi life hai. Sab kuch kar lo.